Type Assembly

Overview

Type Assembly brings together type designers, students and studios for three days of talks and workshops.

Challenge

Every year needs a new look, but the festival wanted a system volunteers could use without a designer on call.

Approach

A variable grid, three typefaces and a strict colour rule generate endless poster combinations. A Figma kit lets volunteers produce signage in minutes.

Outcome

More than 120 assets were produced by the team, 12k visitors attended and the system is now the festival’s permanent framework.