Parallel

Overview

Parallel needed a marketing site that explained a complex product in one scroll and could be updated by marketing without a developer.

Challenge

The product had no screenshots yet, the launch date was fixed and the audience was allergic to hype.

Approach

I designed a typographic, diagram-led narrative and built it in Framer with a CMS for changelog, docs teasers and customer stories. Interactions are small and purposeful.

Outcome

The site launched on time with a 0.8s LCP, 99 Lighthouse performance and a waitlist that filled in the first 72 hours.